ABOUT
Sureka Butterfly AB is a Swedish innovation company defining a new market paradigm: ingredient-centric indulgence. In this paradigm, pleasure no longer relies on opacity or deferred cost. Ingredients become carriers of real value, understanding becomes part of choice, and long-term consequences enter immediate decision-making.
To make this operable, we design and govern the Sureka System—a market infrastructure that embeds this logic directly into transactions, experiences, and everyday products.
We are not building a product brand. We are building the brand of a new market layer—where ingredient understanding becomes the currency of indulgence.
Buyer Interface
SUREKA STORE
The Transaction Interface
For Buyers: One-stop access. Clear understanding. Confident choice.
For Sellers: Low risk. Free onboarding. Shared revenue.
Sureka Store is the buyer-facing interface of the Sureka System. It brings buyers, brands, and consumers into a single market layer where products are discovered by substance—not by spend.
Buyers search and compare by what truly matters: function, formulation, origin, and impact. Ingredient logic is made legible, so decisions become faster, clearer, and more confident.
For sellers, Sureka Store removes the traditional risk of market entry. There are no upfront listing fees, no paid placement, and no mandatory marketing spend. Partners only pay when value is realized.
Revenue is shared on completed transactions. Performance replaces promotion. Merit replaces media spend.
Sureka Store transforms “pay-to-play” into proof-to-pay—a market structure where access is open, risk is low, and success is earned through real value.
Market Experience
SUREKA SPACE
The Experience Interface
For Buyers: Understanding through experience.
For Partners: Marketing through meaning, not media.
Sureka Space is the physical interface of the Sureka System. It is where ingredient value becomes tangible—through tasting, making, learning, and dialogue.
Buyers do not encounter products as claims or packaging. They experience what ingredients do: how they perform, how they feel, and why they matter. Understanding is formed through real experiences.
For partners, Sureka Space replaces abstract advertising with lived engagement. Instead of spending on impressions, brands invest in participation.
Products are not promoted—they are understood.
Trust is not asserted—it is experienced.
Sureka Space transforms marketing from persuasion into education,
and from visibility into memory— so value is felt before it is bought.
SUREKA INSIDE
The Engagement & Reward Interface
For Buyers: Recognition, continuity, and reward.
For Partners: Lower CAC. Higher lifetime value.
Sureka Inside is the engagement layer of the Sureka System. It allows products and channels to carry the Sureka logic into everyday life—through QR interaction, feedback loops, and value-based rewards.
For buyers, each interaction becomes part of a living relationship. Scanning, learning, and choosing are recognized and rewarded, turning understanding into continuity. Purchases are no longer isolated moments—they become part of an ongoing journey.
For partners, Sureka Inside replaces repetitive acquisition with compounding trust. Customer acquisition cost drops. Lifetime value rises.
Every scan strengthens the relationship. Every interaction deepens loyalty. Every choice feeds back into the system.
Sureka Inside turns trust into infrastructure— so engagement becomes measurable, repeatable, and scalable.
Lucy Dahlgren, Founder of ROST, guest lecturing on Business Ethics at Economics College of Jinan Unviersity
In an engaging lecture at International Economics and Trade of Economics College, Jinan University, Guanghzou, China, Lucy Dahlgren, the visionary founder of THiS Less-is-more Group AB and ROST Cooperative, highlighted the integral link between business sustainability...
Sweet Indulgence without Added Sugar: A Delightful Event by Sureka at the Bulgarian Embassy Stockholm
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